November 30, 2017

Zomato’s latest cheeky ad campaign is grabbing all the attention

by Neha Monga

If you happen to be driving on the roads of Delhi and NCR, you are sure to have come across Zomato’s latest outdoor ad campaign.

The food order app is back with its latest as campaign and people can see enormous witty hoardings with Bollywood puns, pop culture references and hilarious rhymes. Quirky messages such as MC.BC. (mac n’ cheese, butter chicken), Acche Din are finally here, Bol Baby Bol, Malai Tikka Roll!, Oonchi Hai Building? Lift Teri Band Hai,? can be seen plastered on the hoardings.

While the ad campaign with funny creatives has gone viral on social media, with people appreciating the wittiness of the creatives, there is one particular ad that has Twitter divided over it.

This ad has been criticised by many users on Twitter.

Responding to Suhel Seth’s tweet, Zomato’s co-founder Pankaj Chaddah, said that the company will take it down and also apologised the controversial ad.

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Hey, while we didn’t mean to, we can see why it can be offensive to people, and we apologize for it.

However, not everyone was offended by this particular ad and users also urged Mr. Seth to look at humour in the hoarding.

So what do you think about Zomato’s latest ad campaign, yay or nay?

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