If you happen to be driving on the roads of Delhi and NCR, you are sure to have come across Zomato’s latest outdoor ad campaign.
The food order app is back with its latest as campaign and people can see enormous witty hoardings with Bollywood puns, pop culture references and hilarious rhymes. Quirky messages such as MC.BC. (mac n’ cheese, butter chicken), Acche Din are finally here, Bol Baby Bol, Malai Tikka Roll!, Oonchi Hai Building? Lift Teri Band Hai,? can be seen plastered on the hoardings.
— sahil khanna (@Iam_khanna) November 29, 2017
— Abhishek Mudgal (@Yuvlicious) November 28, 2017
While the ad campaign with funny creatives has gone viral on social media, with people appreciating the wittiness of the creatives, there is one particular ad that has Twitter divided over it.
— Rashmi Putcha (@RashmiPutcha) November 30, 2017
This ad has been criticised by many users on Twitter.
So the PR bandwagon of Zomato’s new outdoor campaign is rolling.
Expectedly, it ignores the outrage against its MC BC creative.
And we wonder about why sexism is alive and kicking. So much for apparently being a category *leader*. pic.twitter.com/XlGsLBsVOT
— Ashok Lalla (@ashoklalla) November 30, 2017
Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline pic.twitter.com/pSChhHSrxo
— SUHEL SETH (@suhelseth) November 30, 2017
Responding to Suhel Seth’s tweet, Zomato’s co-founder Pankaj Chaddah, said that the company will take it down and also apologised the controversial ad.
Hey, while we didn’t mean to, we can see why it can be offensive to people, and we apologize for it.
— Pankaj Chaddah (@pankajchaddah) November 30, 2017
However, not everyone was offended by this particular ad and users also urged Mr. Seth to look at humour in the hoarding.
This add is brilliant. Very creative and humorous. #FreedomOfExpression please don’t take it down.
— Manish Vyas (@whathehelll) November 30, 2017
When you hire Virat Kohli for your advertisement pic.twitter.com/KgtuEwLdFu
— Sunil- The Cricketer (@1sInto2s) November 28, 2017
It is all in genuine fun! Come on! Maybe don’t put this on a huge hoarding, but please don’t rescind the whole ad altogether!
— What’s in a name? 🤷 (@k0ol1) November 30, 2017
So what do you think about Zomato’s latest ad campaign, yay or nay?