In a bid to repair the damage done to Samsung’s reputation with the failure of Galaxy Note 7, Samsung pulled off a brilliant marketing campaign recently by giving out free Galaxy Note 8 to as many as 200 people.
Galaxy Note 7 became one of the biggest consumer electronics disasters in recent time when the handset’s faulty batteries started overheating and exploding. As a precaution, the smartphone was immediately banned from flights all over the world.
With the launch of Galaxy Note 8, Samsung is hoping to put the past behind and is already receiving a great response for the newly launched handset.
Samsung Spain decided to remind people of last year’s unfortunate events and highlight how the Galaxy Note 8 has truly been the light at the end of the proverbial tunnel. It gave away 200 Galaxy Note 8 devices to the passengers onboard an Iberia flight between Spanish cities Madrid to A Coruña, Galicia. The phone was accompanied by text reading, “A year ago we asked you to turn it off, we welcome you today on board,” according to CNET’s translation.
Although something seems to be lost in translation, but the sentiment appears to point towards the Galaxy Note 7 debacle that Samsung almost certainly wants everyone to forget.
Well we are not so sure about the others, but these 200 happy passengers seem to have already forgotten about the Note 7 disaster.