This little Audi toy car is travelling around a paper city powered by a battery and electric ink

Written by Neha Monga
October 12, 2017  

Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to illustrate the manufacturer’s vision on the future of urban mobility via a 3D town. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper.

The paper town is powered by “e-tron,” a proprietary battery that will be used in Audi’s homonymous future electric cars. In the campaign, Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that brighten’s the landscape as the model e-tron travels the future city’s streets.

SEE ALSO :  Domino’s is testing pizza delivery using Ford’s self-driving cars

Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.

Comments

Top News

Alaskan City, Barrow ...

Barrow is a small city in Alaska which is located almost 1600 miles south ...

Selena Gomez reveals s...

Selena Gomez, who has been out of action this summer, revealed that she ...

Italy fail to qualify ...

The four-time World Cup winners Italy, will miss the World Cup for the ...

Twitter just doubled t...

Twitter, on Tuesday, announced that it has started testing 280-character ...