Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to illustrate the manufacturer’s vision on the future of urban mobility via a 3D town. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper.
The paper town is powered by “e-tron,” a proprietary battery that will be used in Audi’s homonymous future electric cars. In the campaign, Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that brighten’s the landscape as the model e-tron travels the future city’s streets.
Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.