October 12, 2017

This little Audi toy car is travelling around a paper city powered by a battery and electric ink

by Neha Monga

Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to illustrate the manufacturer’s vision on the future of urban mobility via a 3D town. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper.

The paper town is powered by “e-tron,” a proprietary battery that will be used in Audi’s homonymous future electric cars. In the campaign, Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that brighten’s the landscape as the model e-tron travels the future city’s streets.

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Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.

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