September 25, 2017

Kashmir Is The Warmest Place, Says This Ad. And We Couldn’t Agree More

by Neha Monga

In a bid to attract more tourists and counter the negative portrayal of Kashmir by the media, the Jammu and Kashmir Tourism Department released a short film titled “The Warmest Place on Earth.” The five-minute-long film, released by Chief Minister Mehbooba Mufti on September 23, has drawn more than two million views on the official Facebook page of the state’s tourism department alone in less than 48 hours.

The video has already been viewed by over 52,000 people on YouTube, and has also been shared widely on Twitter and Instagram.

In her first ever tweet, Ms. Mufti shared the video depicting the essence of Kashmir. She also said that “hospitality and warmth are ingrained in people’s lives here.”

The film has been directed by Amit Sharma and produced by Jaibeer Ahmad for J Walter Thompson. The lyrics of the background song have been written by 2009 UPSC topper Shah Faesal.

SEE ALSO :  Navin Singh BJP Spokesperson Tries To Sing 'Vande Mataram' And It Is Hilarious. Heights Of Hypocrisy By BJP.

Bollywood celebrities like Karan Johar and Alia Bhatt have also shared the video on social media and have joined the tourism department in promoting Kashmir.

The video has received an overwhelming response from netizens and hopefully should help to promote tourism in the state.

Comments

Related Stories

This collection of unbelie ...

There are certain amount o ...

Online shopping has comple ...

The Australian residents w ...

 

Yoga is very good ...

More from this author

Ryan, who is the host of a ...

A spectacular penthouse is ...

The much-awaited film, Sta ...

FOX6 News Milwaukee's crew ...

Now, anybody who flies fre ...

Top News

Can You Spot All The 13 Unlucky Objec...

Black cats, the number of the beast these are some of the unlucky objects, ...

Proud Owners of Rolls Royce Sedans in...

Rolls Royce is a well known British luxury car brand and only a few in ...

North Korea has the world’s dee...

Did you know that North Korea’s Pyongyang has the deepest underground rail ...

Octopus Makes A Crazy Escape From The...

In a video released by  British nature documentary series produced by the ...