August 30, 2017

Domino’s is testing pizza delivery using Ford’s self-driving cars

by Neha Monga

How would you like your pizza to be delivered in a self-driving car? We love the sound of it but there is a catch. There is no one to walk the pizza right upto your door, like you are used to.

Ford and Domino’s are testing out a self-driving Ford Fusion car as pizza delivery that comes not only with self-driving technology but also a pizza compartment to keep your pizza warm en-route. However, Ford and Domino’s are testing “How will customers react to coming outside to get their food?”

“We need to make sure the interface is clear and simple,” Domino’s president Russell Weiner said in a statement.

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During the testing phase, a Ford engineer will still be driving the car. There will also be a researcher who will record what goes on during the delivery.

The biggest question here is, will people who are used to having a pizza delivered to their doorstep be happy walking out of their front door, then opening the car, using a special code to open the pizza compartment, taking the pizza out, and then walking all the way back to their homes?

That’s exactly what Domino’s and Ford say they’re really testing. The test is more about the customer acceptance of the technology than it is about the self-driving technology.

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Over the next five weeks, Domino’s will offer randomly selected customers around Ann Arbor, Michigan, the option of getting their pizza delivered by a Ford Fusion Hybrid autonomous research vehicle.

Ford and Domino’s has already had a preliminary testing for the human-free delivery process on the campus of the University of Michigan in Ann Arbor, which specialises in testing driverless vehicles.

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