December 16, 2017

This 6-year-old earns $11 million a year reviewing toys on YouTube

by Neha Monga

Ryan, who is the host of a popular toy-review channel, “Ryan ToysReview” on Youtube, is reportedly a multi-millionaire.

According to Forbes’ annual list of the highest-earning YouTube celebrities, the six-year-old earned $11 million by reviewing toys and candies on YouTube. He shares the eighth position on the rich list with comedy channel Smosh.

Ryan started his YouTube channel Ryan ToysReview with the help of his parents when he was only four. The channel boasts of many videos of Ryan reviewing latest kids’ toys or food.

Ryan’s channel had a slow start, until one of Ryan’s video went viral in July 2015. The video featured Ryan opening and reviewing a “GIANT EGG SURPRISE” box containing over 100 toys from Pixar’s “Cars” series. The video currently has more than 800 million views.

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Ryan’s mother recalls how his journey to YouTube stardom started: “One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided — yeah, we can do that. Then, we took him to the store to get his very first toy — I think it was a Lego train set — and it all started from there.”

According to The Verge, the channel’s viewership, which boasts a current audience of 10 million subscribers, translates to around $1 million a month in advertising revenue alone.

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